At Yellow Social Interactive Limited (“YSI”, “Pulsz”, “We”, “Us”, “Our”), we endeavour to be transparent about how we collect and use your data. With this policy, we aim to provide you with enough information to allow you to make an informed decision on the data that you share with us through cookies, when using our Website (“Cookie Policy”).
YSI use cookies and other similar technologies, as described in this Cookie Policy, when you visit https://www.pulsz.com (“Website”) or access the services provided on our Website. These technologies allow our Website to work, help us analyse and improve our Website, personalise your experience on our Website and show you relevant advertising. Please read this Cookie Policy together with our Privacy Policy for details of what that means for you.
Cookies are small data files that are stored on your device, typically containing a unique identifier. They are created when you visit a website and hold a small amount of data. In addition to cookies, we use similar technologies, such as ‘pixel tags’, on our Website and in our emails. Pixel tags are tiny graphic elements with unique identifiers that generally work alongside cookies, registering when a device accesses a particular page or content.
Cookies have a number of functions ranging from those which are essential for the running of the Website to those which analyse your usage to enable us to tailor content to your preferences. In simple terms, cookies collect, record and share information about you and/or your device when you view or use a website. This information can include your language preference or login information, the device and/or browser you are using, the date and time of visits, and how you are using a website.
We use ‘first-party cookies’ and ‘third-party cookies’. First party cookies are those placed by us. Third party cookies are those that we allow to be placed by third parties (e.g. external service providers, advertising and marketing providers etc.) and may be used by those relevant third parties for their own purposes. These cookies are normally used to enable us to embed media and services from external providers, such as signing up and logging in via Google or Facebook. You can disable non-strictly necessary first party and third party cookies at any time. However, please note that certain third-party cookies are sometimes beyond our control, meaning we cannot always manage or restrict them directly. If you use third-party services (e.g., signing up or logging in via Google or Facebook) or frequently visit their websites and then return to our Sites, we strongly recommend reviewing their privacy and cookie policies to understand how they collect and use your information.
We do not sell information collected through cookies under any circumstances.
More information about cookies can be found at - All About Cookies
Cookies usually have expiry dates that determine how long they stay in your browser or on your device.
These cookies are necessary for our Website to function and cannot be switched off in our systems. They enable core Website functionalities (e.g. page navigation), identify you once you login, provide security (e.g. when carrying out transactions) and ensure that pages load quickly (e.g. load-balancing cookies). Our Website cannot function properly without these cookies.
No permission is required for the use of strictly necessary cookies because they are necessary for the Website’s operation. You can set your browser to block or alert you about these cookies, but some parts of our Website will not then work. These cookies typically store information in a session and are deleted once the session ends or when you close your browser.
These cookies enhance the functionality and usability of our Website by providing additional features that improve your experience. For example, these cookies may remember choices you make on our Website (e.g. language preferences) to personalise your browsing experience. You can disable functionality cookies, but doing so may result in certain features or customization options being unavailable.
These cookies are used to help us understand how you interact with our Website. For example, such cookies allow us to count the number of visits to our Website, which pages are visited most frequently, how you navigate the Website, and if you encounter any error messages. The primary purpose of these cookies is to analyse and improve the performance of our Website by providing insights into user behaviour and indicating areas of our Website which need improvement. You have the option to disable these cookies. However, if you do so, we will not be able to efficiently monitor and improve the performance of our Website.
These cookies may be set through our Website by us or our third party partners. They may be used by us and those third parties to gather information about your browsing habits and interests. They do this by uniquely identifying your browser and internet device. These cookies may collect data such as pages viewed, links clicked, and interactions with ads and are intended to understand what kind of content you are interested in so that we can show you relevant adverts that will interest you. These cookies may also measure the effectiveness of advertising. You may choose to disable these cookies but you will experience less targeted advertising which may not be of your interest.
Information about some of our third party partners and how they collect and use your information through their cookies, and how to further control your ad preferences (where offered by the third party), is available in the links below:
Our emails contain tracking technologies, such as performance cookies and pixel tags (see above for more information about these). These help us understand how our marketing subscribers interact with our emails, such as whether they have opened an email or clicked on links embedded in our emails. These allow us to record each subscriber's email address, IP address, device ID, date, and time associated with each open and click for a campaign.
This information helps us create reports on how interesting or useful our marketing campaigns are, allowing us to adjust and improve them to make future campaigns more relevant.
Our Website uses Google Analytics Advertising Features such as Google Analytics and Enhanced Conversion services, a service of Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google Analytics” or “Google”). Google Analytics uses cookies, identifiers for mobile devices, or similar technology to analyse your use of our Website, such as time, place and frequency of your visits to our Website. Google compiles this data, which we use to offer better user experiences, perform analytics, analyse traffic, personalise content, and offer ads that match your interest. The information generated by these cookies about your use of our Website is transmitted to a Google server in the US and stored there. You can learn more about how Google Analytics collects and uses information from their Website.
Google enhanced conversion services allows us to measure the performance of our Google Ads. Google states that this feature is designed to measure the performance of our Google advertising, while still protecting user privacy. This supplements existing conversion cookies by sending hashed conversion data from our Website to Google. Hashing is a one-way encryption method that encrypts data by converting any plain text input values (such as email – [email protected]) into a unique string of characters and numbers, known as a hash value (#Q15BH&A3!01>K8?M%V). The hash value is matched with signed-in Google accounts in order to attribute advertising conversions to ad events, such as clicks and views. You can read more about how Google uses Enhanced Conversion data here.
Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will never associate your IP address with other data held by Google. You can prevent these cookies from being stored by selecting the appropriate settings in your browser. We provide some useful information on how you can manage your cookies in the sections below. You should be aware, however, that by doing so you may not be able to enjoy the full functionality of our Website. To opt out of Google Analytics Advertising Features, please visit Google support page or, alternatively, you may access the Google Analytics Opt Out Browser Add-on, currently located here. You can also opt out of advertising cookies using the Google Ad Settings. By consenting to performance and targeting cookies, you consent to our use of the Google Analytics Advertising Services described above, which may include the association of data across your unauthenticated and authenticated session activities on our Sites.
When you visit our Website, we will ask you for your consent to use cookies that are not strictly necessary. You can change your preferences at any time by accessing our tool, including withdrawing any consent you provided at any time. You can opt-out of each cookie category except strictly necessary cookies. Please note that if you choose to disable non-strictly necessary cookies, you will still be able to use our Website though your access to some functionalities and areas of our Website may be restricted or will not function properly.
You can also manage and delete cookies through most internet browsers by changing your cookie controls on the relevant web browser you are using. As the means by which you can manage cookies through your web browser controls vary from browser-to-browser, you should visit your web browser's help menu for more information. Here are the instructions for some of the most popular desktop web browsers:
You should be aware that most web browsers are set to automatically allow cookies by default. By accessing your browser settings (usually via privacy or security) you can set your web browser to refuse cookies, or disable and/or delete cookies altogether.
With regards to pixel tags, please note that you cannot decline or disable them. However, if you turn off or opt out of cookies, the pixel tag will only detect an anonymous visit.
For more information on cookie management and blocking or deleting cookies for a wide variety of web browsers, you can also visit All About Cookies.
If you wish to exercise your right to opt out of the sharing of your personal information with third parties for the purpose of targeted advertising, you can use our to disable targeting cookies. Additionally, if your browser supports it, you can turn on the Global Privacy Control (GPC) to opt-out of the “sharing” of your personal information with third parties for targeted advertising. Learn more at the Global Privacy Control website.
We would like to clarify that refusing cookies does not mean that you will no longer see advertisements. If you choose to disable cookies, you will simply be presented with advertisements that are no longer adapted to your interests and may be repeated more often.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. The most recent version of this Cookie Policy will always be available on our Website. We encourage you to check this Cookie Policy regularly to stay informed about our use of cookies and similar technologies.
Last updated: 6 November 2025.
If you have any questions about the way we use cookies, you can contact our Privacy Team at [email protected]
